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The growth leader : strategies to drive the top and bottom lines / Scott K. Edinger.

Edinger, Scott K., (author.).

Summary:
Growth is a leadership issue, not a sales issue. However you define business growth--total revenue, net income, margin expansion, number of products and services, or customer loyalty--sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it's your job to build and guide that experience. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn't come from innovation alone but belongs to companies that use their sales organization to add and create value. In this leadership guide, you'll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction. -- Amazon.

Record details

  • ISBN: 1639080473
  • ISBN: 9781639080472
  • Physical Description: xix, 190 pages : illustrations ; 24 cm
  • Edition: First edition.
  • Publisher: New York, New York : Fast Company Press, [2023]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Formatted Contents Note:
Foreword -- A note to CEO's -- Introduction -- Chapter 1: The hidden differentiator -- Chapter 2: The executive's relationship with sales -- Chapter 3: Where strategy goes to die -- Chapter 4: The five flag start -- Chapter 5: Right by three -- Chapter 6: The three C's of communicating and inspiring -- Chapter 7: Magnets and milestones -- Chapter 8: Points of IF -- Notes -- Index -- Acknowledgments -- About the Author.
Subject: Leadership.
Success in business.
Business planning.
Strategic planning.

Available copies

  • 6 of 8 copies available at SPARK Libraries. (Show)
  • 1 of 1 copy available at North Wales Area.

Holds

  • 0 current holds with 8 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
North Wales Area Library 658.42 Edinger (Text) 35410000843664 NWAL Non-Fiction Available -


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